This bachelor thesis is created for the academic study on International Business and Marketing Logistic at Satakunta University of Applied Sciences (SAMK) in Finland.

The main objective of this study is to create possibility for the hotel to enter efficiently to the Russian market. The aim of the thesis is to assist company to attract and obtain Russian customers’ attention to become stronger and more competitive in the local market in the lowest seasons.

The author of the thesis is motivated in writing of the subject due to the past experience in Estonian hotel entering and marketing in Russia. The goal for the thesis case hotel is the same, but with the slightly different product offer.

The theoretical part of the study is to learn and understand the Russian country and marketing environment, the case company’s possibilities, and what is the most suitable way to enter the foreign market by linking the case company to the theory. The theoretical information is gathered from the books and websites.

The practical part of the study is applied with the qualitative methodology research. It was conducted with an in-depth semi-structured interview with the Hotel Old Rauma entrepreneur (17.05.2015). The supporting data for the practical Secondary data concerning the competition was collected through Internet in order to understand the case company situation in market.

On the basis of the results in research, the thesis study of case company Hotel Old Rauma entering to the Russian market includes business mission, marketing analysis, marketing objectives, marketing strategy and marketing mix 7 P’s.