The purpose of this thesis was to gather general information of China’s mobile market from Western small and medium business perspective. The research is made for a small mobile development company, BelleGames, to help them understand better the Chinese mobile market and its unique aspects before making the market entry decision. However, the research questions of the thesis were designed so that also other small and medium businesses could relate on them.

This thesis consists of three parts. The first part exams the general information of mobile market and application behavior, while the second part focuses on the special features of Chinese culture and legislations. The third part is more specific guide for mobile application developers to localize and publish their application for China’s market. The data was collected from several online article and seminar.

The main conclusions of the study supports the assertion that all the applications published in China needs to be localized in a minimum scale for application to be somewhat successful. Also the publishing chain is more complex, especially for Android platform which has hundreds of publishing platforms to offer as Google Play offers only totally free applications. On top of that the Western companies cannot practice in China without a partner, which brings both pros and cons for the developer.