The amount of internet users is rapidly increasing every year. The wide spread of the internet has already influenced customers behavior and operation of companies from various backgrounds. Currently consumers depend on the internet as one of the sources of information about a product or purchase place for it. All this makes it crucially for companies to be visible and accessible in the internet for their customers.

The aim of the thesis is to study and design methods for Drivos - Finnish online store with motocross equipment, to reach its customers in Russian central region. The research was done with the help of analysis of the business environment in the region.

The conclusion of the study provides with description and evaluation of all possible techniques of promotion for the case. Additionally it offers suggestions for the company’s promotion based on the competitors’ analysis.