Due to the lack of information about adventure tourism, the client of the thesis, Thanh Sen Travel was not consider adventure tourism as the product of the company. With the belief that Ha Tinh was a potential city to develop adventure tourism, the purpose of the thesis was to investigate the possibility and potential of the city. Therefore, the thesis would provide the company with more information about adventure tourism, identified potential locations and customer segments. The author wanted to persuade the company to add adventure tourism as a new feature to attract new customers coming to the region. In addition to secondary sources, primary sources were collected via individual qualitative interview of 9 travelers to find a potential target tourist group. Thanh Sen Travel helped the author in discussing the potential adventure tourism activities as well as giving local data to help with the completion of the thesis.