DIGITAL MARKETING FOR FOREIGN MARKETS. CASE: LOST IN KAJAANI - Akhmetyanova, Yulia; Kajaanin ammattikorkeakoulu (Kajaanin ammattikorkeakoulu, 2016)
Keywords: social media; social media channels; adventure racing; adventure race; adventure tourism; digital marketing; Instagram; Liikunta-ala; Idrottsbranschen; Sports studies; Degree Programme in Sports and Leisure Management