TY - BOOK TI - Inbound Digital Marketing Strategy for an Industrial B2B Company with a Complex Sales Process / Case Company X AU - Salcido Bonnin, Federico G. PY - 2021 LA - eng KW - Customer Relationship Management KW - Liiketalous, hallinto ja markkinointi KW - Företagsekonomi, förvaltning och marknadsföring KW - Business Management, Administration and Marketing KW - marketing KW - social media KW - corporate strategies KW - customer relationship management KW - enterprises KW - digital marketing KW - strategies KW - customers KW - business-to-business marketing KW - GLOBBA UR - http://www.theseus.fi/handle/10024/502895 UR - http://www.urn.fi/URN:NBN:fi:amk-2021061015471 ER -