Aim of this bachelor thesis was to resolve how multi-sensory experience can be embedded in designing new museum experience. Also, the purpose was to find out in which ways can the multi-sensory approach be utilized for museums' use, and what factors museums should consider when designing multi-sensory experience. In this thesis, research was focused on multi-sensory experiences in museums, from experience designing perspective. During the research, the focus was on museums, or other similar experience providers around the world, who were already executing multi-sensory experience on their services. The multi-sensory experience focuses on five human senses and to designed experience by utilizing them. With the multi-sensory approach, the objective is to evoke positive emotions on the customer, so the provided experience could reach memorability. The multi-sensory approach for hospitality-focused businesses is not a new operating model. However, as part of experience design, it has not yet been the topic of many types of research. Utilizing multi-sensory experience helps especially museums and other hospitality industry operators to gain leverage on their extremely competitive field of business. The research was executed by using a qualitative research method. Therefore, desk research was used to gather essential information from several different, previously executed, multi-sensory experiences. Content analysis was then used to analyze all gathered information. Desk research and content analysis took place during spring 2020, between late April and early May. For this research, only those multi-sensory experiences were approved that had intentionally utilized more than one sense to create an experience. The results showed essential factors for multi-sensory experiences. Senses play the main role in multi-sensory experiences, and from there, it became clear that if all five senses were included, the experience generated more value for the customer. Most multi-sensory experiences are mainly utilizing sight from all five senses; therefore, sight should be a cornerstone for those experiences. Multi-sensorial marketing and branding are both highly used methods in multi-sensory centered experience providers, and these should both be utilized in the future when designing new multi-sensory experiences.