Brands and brand management : critical perspectives on business and management ; volume 2 Measuring and managing brands
Finna-arvio
Brands and brand management : critical perspectives on business and management ; volume 2 Measuring and managing brands
Tallennettuna:
| Muut nimekkeet |
Measuring and managing brands |
|---|---|
| Ulkoasu |
417 sivua kuvitettu taulukkoja |
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
London :
Routledge,
2009.
|
| Sarja | Critical perspectives on business and management |
| Luokitus | |
| Aiheet | |
| Lisätiedot | edited by Richard Elliot |
| Bibliografia |
Includes bibliographical references and index. |
| ISBN |
9780415433266 volume 2, hardback |
| Huomautukset |
9780415433242 (set, hardback) |