Spinner in chief : how presidents sell their policies and themselves - Farnsworth, Stephen J. (Boulder : Paradigm Publishers, 2009)
The many channels of presidential spin -- Spinning Congress and the rest of the government : persuasion (or not) along Pennsylvania Avenue -- President and citizens : spinning for public approval -- Modern media channels : presidents and presidential candidates spin the new media -- The consequences of presidential spin.
Includes bibliographical references (p. 155-176) and index.
Keywords: Presidents. -- United States; Spin doctors. -- United States; Communication in politics. -- United States; Persuasion (Rhetoric); poliittinen viestintä; presidentit; suhdetoiminta; suostuttelu; lobbaus; United States. -- Politics and government; Yhdysvallat