Value-based marketing for bottom-line success : 5 steps to creating customer value
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Value-based marketing for bottom-line success : 5 steps to creating customer value
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| Physical Description |
xix, 245 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
New York :
McGraw-Hill,
2002.
|
| Subjects | |
| Additional Information | J. Nicholas de Bonis, Eric Balinski, Phil Allen |
| ISBN |
0-07-139656-X |