%0 Book %A Melewar, T. C. %A Karaosmanoglu, Elif %I Palgrave Macmillan %D 2008 %C New York %G eng %@ 978-0-230-54314-0 sidottu %@ 0-230-54314-6 sidottu %T Contemporary thoughts on corporate branding and corporate identity management %U https://www.finna.fi/Record/3amk.71399 %K Corporate identity %K Corporate image %K Branding (Marketing) %K brändit %K yritykset %K identiteetti %K imago