Marketing management : a strategic decision-making approach
Finna-recension
Marketing management : a strategic decision-making approach
Sparad:
| Fysisk beskrivning |
xxii, 533 sivua : taulukkoja |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Utgivare |
Boston :
McGraw-Hill/Irwin,
2008.
|
| Serie | McGraw-Hill/Irwin series in marketing |
| Klassifikation | |
| Ämnen | |
| Mer information | John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr |
| ISBN |
978-0-07-110109-7 0-07-110109-8 |