Marketing management : a strategic decision-making approach
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Marketing management : a strategic decision-making approach
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Physical Description |
xxii, 533 sivua : taulukkoja |
---|---|
Language |
English |
Language of Original Work |
English |
Publisher |
Boston :
McGraw-Hill/Irwin,
2008.
|
Series | McGraw-Hill/Irwin series in marketing |
Classification | |
Subjects | |
Additional Information | John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr |
ISBN |
978-0-07-110109-7 0-07-110109-8 |