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Mobile marketing : achieving competitive advantage through wireless technology

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Mobile marketing : achieving competitive advantage through wireless technology

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Physical Description
x, 237 pages : ill
Language
English
Language of Original Work
English
Publisher Oxford : Elsevier Butterworth-Heinemann 2006.
Classification
Subjects
Additional Information
Alex Michael and Ben Salter
ISBN
0-7506-6747-8
978-0-7506-6747-0