Romancing the brand : how brands create strong, intimate relationships with consumers
Finna-recension
Romancing the brand : how brands create strong, intimate relationships with consumers
Sparad:
| Fysisk beskrivning |
v, 262 sivua : kuvitettu ; 24 cm |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Utgivare |
San Francisco :
Jossey-Bass, A Wiley Brand,
cop. 2014.
|
| Klassifikation | |
| Ämnen | |
| Mer information | Tim Halloran |
| Bibliografi |
Includes bibliographical references and index. |
| ISBN |
1-118-61128-4 kovakantinen 978-1-118-61128-9 kovakantinen |