Find out what the discipline of service management can do for your business Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses. On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management. Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.