Principles of Service Management
Principles of Service Management
Educational resource
Created: 13.6.2022, Edited: 13.6.2022
Contents
- Principles of Service Management videoseries on YouTube (External link)
The educational resources come to Finna from the Library of Open Educational Resources (aoe.fi).
Find out what the discipline of service management can do for your business
Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses.
On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management.
Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.
Material usage rights |
---|
CC BY-NC-SA 4.0 What does this mean? |
Educational Role |
General Public Professional Student Teacher |
Educational Level |
Higher education Self-motivated competence development Upper secondary school Vocational education |
Learning Resource Type |
Video |
Educational Subject |
Business and management marketing service management |
Objective and Content |
Apply relevant theories, concepts and models to common service management challenges Explore the relevance of and opportunities for service-based thinking in business operations Identify and understand central theories, concepts and models within service management |
Subjects |
Language |
English |
Other Titles |
Principles of Service Management |
Content Type |
Educational resource |
Organisation |
Library of Open Educational Resources |
Identifier |
urn:nbn:fi:oerfi-202209_00025440_6 |
Authors |
Publisher |
2022
|
Published |
2022
|
Source Collection |
aoe |
Educational Use |
Independent Study Module Professional Support |
Accessibility |
captions structural navigation |
Accessibility Hazard |
unknown |
Saved in:
Material provided by
- Library of Open Educational Resources
- Any questions or feedback related to the material?
- Contact us
Material provided by
- Library of Open Educational Resources
- Any questions or feedback related to the material?
- Contact us